virtual
Metro Metaverse Design Art – ART-IN 24 (Metaverse Exhibition)
Art went underground as well as virtual during the first ‘Metro Metaverse Design Art’ (MMDA) exhibition held in Shanghai in late 2022. The immersive exhibition consisted of both a unique physical show hosted in the city’s metro and a digital twin in the metaverse. The project aimed to increase opportunities for artists and designers to connect with brands and integrate art into everyday urban life.
Dubbed ‘ART-IN 24’, the virtual exhibition was held on the YAOLAND metaverse platform developed by Pico. Visitors needed only to log in to the ‘ART-IN 24’ island to experience the artworks as if they were physically present.
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virtual
China Mobile Global Partners Conference 2022
‘Focusing on Integration and Innovation, Writing a Smart Future Together’ was the 10th anniversary theme of the China Mobile Global Partners Conference 2022. A showcase of the telecoms brand’s digital innovations achievements over the past decade, the two-day event marked the first time the Conference was held in real time on a virtual platform supported by cloud technology.
Pico was appointed to deliver the metaverse services that would be the Conference’s backbone. The team divided the event into five major modules, created a Metaverse Innovation Pavilion, and used technologies such as 5G, Ultra HD and VR to create an immersive experience for all participants.
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virtual
CM Financial Technology Metaverse
CM Financial Technology (CMFT), a subsidiary of China Mobile, is committed to expanding its business while demonstrating its innovative capabilities. To this end, the brand entrusted Pico and its YAOLAND services to create an impressive CMFT metaverse for a December 2022 debut.
The metaverse features a main island and multiple sub-islands. Using digital twin technology, the project team also generated CMFT’s first AI employee, ‘Jin Beibei’, to provide visitors with voiceover guided tours and other useful information about the brand’s business advantages. Visitors can even interact with Beibei, giving the experience an engaging – and entertaining – edge. The platform also supports login from both mobile devices and computers, opening it up to a very wide range of visitors.
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exhibition
Chengdu Motor Show 2023
Marques from around the world once again drove into China for the latest edition of the annual Chengdu Motor Show from 25 August to 3 September 2023. For visitors it was a chance to get into gear with the latest industry’s debuts and splashy new technologies and features.
Pico was also there, having been appointed to activate the presences of more than 25 marques – namely ARCFOX, Audi, AVATR, Buick, BYD, Cadillac, Chery, Denza, Dongfeng Citroen, Dongfeng Peugeot, Geely, Great Wall Motor, Jaguar Land Rover, JETOUR, Lexus, Li Auto, Lynk & Co, Mercedes-Benz, ORA, Oshan, Polestar, Rising Auto, SAIC Maxus, smart and XPeng.
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virtual
Infineon Virtual Exhibition Hall
A fascinating new addition to the YAOLAND metaverse in 2022 was Infineon’s virtual exhibition hall, Giving a new impetus to digital intelligence. Infineon's online virtual showroom builds a visual creative worldview around the underlying logical proposition of the life of the city, and shows users the application scenarios of digital intelligence through three major sections (Future Mobility, Internet of Everything, and Green Energy).
Within the hall, visitors can explore futuristic urban settings, modes of transport and energy generation, and even get a preview of smart furniture in an Internet of Things home. Hotspots located throughout can be clicked for access to more tech application scenarios as well as product information.
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